Struggling with Content Ideas? Here’s How to Generate a Month’s Worth for Your Small Business!

1. Start with Your Audience – What Questions Do They Frequently Ask?

Your audience's questions are an excellent source of content ideas. Think about the most common questions your clients or customers ask and build posts around answering those.

Here are some examples to spark inspiration:

• Accountants: What are the pressing questions clients often ask? Maybe it's about tax deadlines or how to set up a Ltd company. Create posts that address these common concerns. You could post a weekly “Tax Tip Tuesday,” answering questions like “What can I claim as a business expense?” Or you could do a carousel post outlining a step-by-step guide on how to set up a Ltd company.

• Plumbers: A common question might be, “How do I stop my tap from dripping?” Use this as a content idea and create a quick video tutorial showing a temporary fix until they can book a professional appointment.

By tapping into these frequently asked questions, you create valuable, shareable content that positions you as a trusted expert.

2. Follow Industry Trends – Is There Something Timely You Can Comment On?

Stay current by keeping an eye on what’s trending in your industry. Commenting on trends allows you to create timely, relevant, and shareable content that resonates with your audience.

Something I always recommend is setting up Google Alerts with terms related to your industry. This way, you can get up-to-date news alerts as soon as something is published! You can then craft content around these trends that align with your business, showing that you're always in the know.

3. Repurpose Old Content – Did Something Perform Well? Rework It!

If you’ve had a post perform exceptionally well in the past, why not revisit it? Repurposing old content allows you to leverage successful ideas and save time on creating new posts.

Here’s how this might look for different businesses:

• Nutritionists: If a healthy meal prep guide you posted gained a lot of attention, repurpose it with a seasonal twist. If the original post was in summer, update it for winter with cozy, nutritious meal ideas using seasonal ingredients.

  Example:

  • Original Post: “Quick and Easy Summer Meal Prep for Busy Professionals”

  • Repurposed Post: “Warm and Nourishing Winter Meal Prep Ideas to Beat the Cold”

• Carpenters: Did a post on DIY shelving tips get great engagement? Repurpose it by turning it into a video tutorial or expanding on specific details. You could also offer variations for different types of shelving, like rustic, modern, or reclaimed wood shelves.

  Example:

  • Original Post: “5 Simple DIY Shelving Projects for Any Room”

  • Repurposed Post: “Step-by-Step Video Guide to Building Custom Shelves for Your Home”

By repurposing high-performing content, you can keep your social media engaging without constantly having to create new material from scratch.

4. Use Content Pillars – Build Topics Around Your Core Business Themes

Content pillars are recurring themes that align with your business’s goals. They help you organize your ideas and ensure consistency in your content strategy.

For a cake-making business, content pillars could include:

• “Behind-the-Scenes Baking” – Share the magic behind how your cakes are created.

• “Custom Cake Orders” – Showcase unique orders from satisfied clients.

• “Baking Tips” – Share baking hacks for aspiring bakers.

• “Seasonal Treats” – Feature festive goodies throughout the year.

If you’re a cleaning company, your content pillars could look like this:

• Before-and-After Transformations – Show off dramatic results from your cleaning jobs.

• Cleaning Tips and Tricks – Provide useful tips for maintaining a clean home.

• Client Testimonials – Highlight satisfied customers' feedback.

• Product/Service Spotlights – Feature eco-friendly cleaning products or specialised services.

Content pillars help you maintain consistency and give your audience clear expectations about the type of content you’ll provide on a regular basis. This way, your social media strategy stays structured while being aligned with your business goals.

Stuck for Ideas? Here’s How We Help!

Still struggling to generate new content ideas for your small business? At Just Thrive Marketing, we specialise in creating content calendars tailored to your unique audience. Whether you’re an accountant, plumber, carpenter, nutritionist, cake shop owner, or any other type of small business, we can help keep your social media feeds fresh, engaging, and aligned with your business goals.

Ready to get started? Reach out today, and let us help you craft a month's worth of social media content with ease!